Marjaana Siivola is a usability engineer (Master and Licentiate of Science (Tech)), a teacher, an elearning specialist, and a childbirth professional. She is an Advanced Certified Birth Doula (DONA) and Lamaze-certified childbirth educator who transformed childbirth education by combining her passion for good usability, online learning and family wellbeing into online childbirth education well before COVID-19. In her latest PhD research, she developed a VR childbirth education program to add experiential learning to childbirth education. Users were an integral part of her research, and parents and midwives provided valuable insights into the program's design.